Auto News: VW Paid for Chevy Bolt Ad
Why VW paid for an ad featuring Chevy's Bolt
The fallout from Volkswagen's diesel emissions scandal has left the automaker in an awkward spot: It must now fund an ad campaign pushing electric vehicle awareness that highlights competitors' products.
The new commercial, by Deutsch, uses a nostalgic touch with the classic "Flintstones" and "Jetsons" theme songs serving as the backdrops for a premise touting EVs as the modern option for consumers, while casting gasoline engines as outdated. read more »