The firm hopes to provide young riders with opportunities and experiences that can change their lives forever and forge the skills to succeed both on and off the bike. Hagens Berman joined the Axeon Cycling Team in 2016 in significantly bolstering its sponsorship for the season to expand one of the world's leading cycling development programs.
Hagens Berman joins additional current sponsors NEON Adventures, SRAM® and the American Proficiency Institute, along with Specialized Bicycle Components, California Giant Berry Farms, a long-time sponsor of cycling that is headquartered in Watsonville, California, and Velofix, North America's largest fleet of franchised Mobile Bike Shops.
Axeon Cycling Team General Manager Axel Merckx said the sponsorship program will allow the re-branded Hagens Berman Axeon team to continue its tradition of nurturing and advancing young, talented riders from the amateur ranks to the highest level of the sport. The additional funding will be channeled toward training, personal coaching, conditioning, bike fittings, performance counseling, physiological assessments and technical training, he said. read the release »