AppLovin Corporation (APP) Securities Class Action

AppLovin provides end-to-end AI-powered advertising solutions for businesses to reach, monetize, and grow their global audience.

To investors, “uplift” is possibly the most critical driver of the company’s revenue growth. The company improves its AI model to increase uplift, better matching the exact right ad to the exact right user at the exact right millisecond. In turn, this uplifts advertisers’ return on ad spend, increases their advertising budgets, and (for AppLovin) accelerates high-margin revenue.  

The lawsuit is focused on the propriety of AppLovin’s statements about model improvements and uplift.

Most recently, several weeks into AppLovin’s Q2, during its May 6, 2026 Q1 2026 earnings call, management left investors with high expectations for uplift and revenue growth. 

CEO Adam Foroughi said that the most important milestone investors should focus on was the company’s “improving the underlying model.” He emphasized that “[l]ast quarter earnings, I mentioned we just had one new model that had just created an uplift[]” and “[t]he one we had a couple of weeks ago was quite substantial.” He also explained, “that’s why I highlighted […] that we saw a big acceleration going exiting the quarter[,]” and “then, April Q2, bigger than any quarter that we had[.]”

Investors’ expectations began to unravel on July 13, 2026, when a prominent analyst published a report highlighting a lack of immediate advertiser influx following the general availability launch of AppLovin’s advertising tools. In response, the price of AppLovin shares tumbled $64.13 (-12.6%).

Then, on August 5, 2026, the company reported its Q2 2026 revenue that was below midpoint. In apparent contrast to the “big acceleration,” management said “[o]ur pace of meaningful model improvement was lighter than normal during the quarter[]” and “we didn’t get the same level of model uplift we’ve seen in recent quarters[.]” This news drove the price of AppLovin shares crashing another $82.13 (-19.6%).

Between the two drops, the company lost over $44 billion of its market capitalization.

FREQUENTLY ASKED QUESTIONS ABOUT THE CASE

What is the APP investigation about?

We are focused on when during Q2 AppLovin first knew that the uplift and revenue acceleration investors had come to expect wasn’t happening.

WHAT SHOULD I DO?

I worked at APP. What should I do?

If you were an employee of APP, you may have valuable information that could be relevant to the investigation. Hagens Berman is one of the nation’s top whistleblower law firms, and has successfully represented many individuals who come forward with information regarding corporate malfeasance. Under the new SEC Whistleblower program, whistleblowers who provide original information may receive rewards totaling up to 30 percent of any successful recovery made by the SEC. For more information, contact Reed Kathrein at 844-916-0895 or [email protected].

There are multiple law firms participating, do I need to contact all of them?

No, you do not need to contact all participating law firms. Generally, class-action investigations and lawsuits are consolidated into a single case to streamline the legal process, and attorneys from only a few law firms are selected to serve in a leadership role on the consolidated case. Hagens Berman has a proven track record of being appointed to leadership roles in complex, multidistrict litigation regarding investor fraud and other consumer rights issues, and your claim will be handled by attorneys who have helped secure approximately $325 billion in class-action settlements on behalf of individuals who have suffered due to corporate malfeasance and the wrongdoing of other powerful institutions.

AM I ELIGIBLE?

What is the threshold amount to be eligible? What are “substantial” losses?

The threshold amount and the definition of "substantial" losses may vary depending on a number of factors specific to the case, including the size of the company, market cap, shares outstanding and who holds them and the damages alleged by the fraud. In general, to be eligible to participate in a class-action lawsuit, you must be able to demonstrate that you suffered financial losses as a result of the alleged wrongdoing and that your losses meet the criteria set by the court or law firm. Fill out the form and submit your losses.

CAN I PARTICIPATE?

Am I affected? What do I need to do to participate?

If you were an investor in APP, you may be affected and eligible to participate in the case. To determine your eligibility and potential involvement, fill out the form and submit your losses.

Can any APP investor participate?

In most class-action investigations and cases, any investor who meets the eligibility criteria, including purchasing the shares during the relevant period, can participate, regardless of the size of their investment. Fill out the form to find out your rights.

I bought on a non-U.S. Exchange. Can I participate?

No. This investigation only covers shares bought on a U.S. exchange, i.e. NASDAQ or NYSE. Fill out the form to find out your rights.

Am I included if I still hold my shares, or do I need to sell to participate?

Participation is based on purchasing shares during the relevant period, rather than your current holdings. Accordingly, you do not need to sell to participate. Fill out the form to find out your rights.