Suja Life, Inc. (SUJA) Investigation

In May 2026, Suja Life completed its initial public offering, selling approximately 8.9 million shares of Class A common stock at $21.00 per share to raise $173 million in capital.

In its IPO offering documents (Form S-1 Registration Statement), Suja Life assured prospective investors that:

“[O]ur investment thesis is validated by our ability to scale responsibly while delivering attractive long-term returns...” and “[o]ur balanced approach to growth, which combines top-line expansion with margin improvement, has resulted in a resilient business model that performs across market cycles.”

However, on August 4, 2026, just three months after completing the IPO, Suja Life reported its Q2 2026 financial results, revealing a 21% sequential drop in sales and a 7.5% sequential decline in gross profit margins. The company simultaneously slashed its full-year revenue and growth guidance, attributing the sudden weakness to severe “softness concentrated in the grocery channel.”

During the accompanying earnings call, management conceded that Q3 sales were expected to decline mid-single digits, admitting under analyst questioning that “grocery is under pressure” and that the company was forced to resort to steep promotional discounting to drive volume in alternative channels.

Following these disclosures, SUJA stock crashed by over 46% on August 5, 2026, and ultimately traded more than 70% below its $21.00 IPO price, causing hundreds of millions of dollars in erased shareholder value.

FREQUENTLY ASKED QUESTIONS ABOUT THE CASE

What is the SUJA investigation about?

We are investigating whether Suja was sufficiently transparent about its vulnerability to market cycles and, if not, whether there may have been securities law violations.

WHAT SHOULD I DO?

I worked at SUJA. What should I do?

If you were an employee of SUJA, you may have valuable information that could be relevant to the investigation. Hagens Berman is one of the nation’s top whistleblower law firms, and has successfully represented many individuals who come forward with information regarding corporate malfeasance. Under the new SEC Whistleblower program, whistleblowers who provide original information may receive rewards totaling up to 30 percent of any successful recovery made by the SEC. For more information, contact Reed Kathrein at 844-916-0895 or [email protected].

There are multiple law firms participating, do I need to contact all of them?

No, you do not need to contact all participating law firms. Generally, class-action investigations and lawsuits are consolidated into a single case to streamline the legal process, and attorneys from only a few law firms are selected to serve in a leadership role on the consolidated case. Hagens Berman has a proven track record of being appointed to leadership roles in complex, multidistrict litigation regarding investor fraud and other consumer rights issues, and your claim will be handled by attorneys who have helped secure approximately $325 billion in class-action settlements on behalf of individuals who have suffered due to corporate malfeasance and the wrongdoing of other powerful institutions.

AM I ELIGIBLE?

What is the threshold amount to be eligible? What are “substantial” losses?

The threshold amount and the definition of "substantial" losses may vary depending on a number of factors specific to the case, including the size of the company, market cap, shares outstanding and who holds them and the damages alleged by the fraud. In general, to be eligible to participate in a class-action lawsuit, you must be able to demonstrate that you suffered financial losses as a result of the alleged wrongdoing and that your losses meet the criteria set by the court or law firm. Fill out the form and submit your losses.

CAN I PARTICIPATE?

Am I affected? What do I need to do to participate?

If you were an investor in SUJA, you may be affected and eligible to participate in the case. To determine your eligibility and potential involvement, fill out the form and submit your losses.

Can any SUJA investor participate?

In most class-action investigations and cases, any investor who meets the eligibility criteria, including purchasing the shares during the relevant period, can participate, regardless of the size of their investment. Fill out the form to find out your rights.

I bought on a non-U.S. Exchange. Can I participate?

No. This investigation only covers shares bought on a U.S. exchange, i.e. NASDAQ or NYSE. Fill out the form to find out your rights.

Am I included if I still hold my shares, or do I need to sell to participate?

Participation is based on purchasing shares during the relevant period, rather than your current holdings. Accordingly, you do not need to sell to participate. Fill out the form to find out your rights.